How PR Drives SEO: The Secret Weapon for Ranking on Google
If you’re trying to boost your online visibility in 2025, you’ve probably heard a lot about SEO. But what most consultants and professionals don’t realize is that public relations (PR) is one of the most powerful SEO tools you’re not using yet — and it could be the missing piece in your digital strategy.
At Otter PR, we help tech leaders, doctors, lawyers, and real estate professionals show up at the top of search results — not just through technical SEO, but by building real authority through media coverage.
Key Takeaways:
- PR earns you high-authority backlinks that boost SEO rankings.
- Media features create social proof and trust with your audience.
- Google favors brands mentioned by reputable news sources.
- A publicist helps shape your digital reputation beyond your website.
- Otter PR provides SEO-aligned PR strategies tailored for consultants.
Why PR Is the Backbone of Modern SEO
Public relations and SEO aren’t separate silos anymore — they work best when aligned. When a publicist gets you featured in outlets like Forbes, Inc., or local news publications, those stories often include backlinks to your website. These links tell Google that your brand is credible, helping you rank higher in search results.
Even better? When someone Googles your name or service, they’ll see articles from trusted media sources instead of just your own content. That’s SEO gold — and that’s what Otter PR does every day for high-level consultants.
PR Builds Your E-E-A-T Score (Yes, That’s a Real Thing)
Google looks at Experience, Expertise, Authoritativeness, and Trustworthiness — aka E-E-A-T — when deciding who should rank. Media features, podcast interviews, and thought leadership articles signal all four. It’s not just about keywords anymore — it’s about reputation.
Final Thoughts
If you’re investing in SEO without PR, you’re leaving serious visibility (and revenue) on the table. Otter PR brings both worlds together — optimizing your public presence while boosting your Google rankings with intentional, results-driven coverage. Book a strategy call today to see how we help consultants dominate search.
Frequently Asked Questions
1. How does PR improve SEO?
PR earns high-authority backlinks and boosts brand mentions, both of which help your site rank higher in search engines.
2. Are PR backlinks better than directory links?
Yes — media backlinks are more valuable because they come from trusted, editorial sources.
3. Can Otter PR guarantee SEO improvement?
We guarantee media placements that help improve your authority and rankings — and we track measurable results.
4. What’s better for SEO: blogging or PR?
Blogging helps, but PR adds third-party credibility, which Google favors more heavily.
5. Is PR helpful for local SEO?
Absolutely. Local media coverage and mentions can significantly boost visibility in specific markets like Miami, NYC, or LA.
This post was written by a professional at Otter Public Relations. Otter Public Relations is the fastest-growing best PR firms in NYC and its growing team of 35+ publicists and media partners focus on getting your story told in the local and national media. Let Otter PR support your business in; Media relations, Crisis Communications, and Reputation Management.
If you’re trying to boost your online visibility in 2025, you’ve probably heard a lot about SEO. But what most consultants and professionals don’t realize is that public relations (PR) is one of the most powerful SEO tools you’re not using yet — and it could be the missing piece in your digital strategy. At…
